Grow Your Wine Club, Increase Sales, and Free Up Your Time
Running a winery is demanding. You craft exceptional wines, host tasting rooms, and manage events — but marketing often takes a back seat.
I help wineries drive more traffic to their tasting room, turn guests into wine club members, and create steady income they can count on.
I will work alongside you to bring more of the right people through your doors, strengthen your wine club, and create reliable year-round income — without adding more stress to your day.
How I Help Your Winery Succeed
1. Grow Your Wine Club & Direct Sales
- I help you create a clear path from first visit to wine club member.
- Turn your tasting room guests into long-term members
- Improve how you welcome and engage new members
- Increase repeat purchases and club renewals
- Build a simple, repeatable approach to growing your membership
When needed, I can help implement campaigns — but the goal is to build a system that keeps working long after.
2. Bring More of the Right People Through Your Doors
- I help you get more attention where it matters most.
- Increase awareness in your local and target markets
- Drive more traffic to your tasting room and events
- Improve how you promote releases and seasonal offers
- Make sure your marketing reaches the people most likely to buy
3. Simplify Your Marketing So It Actually Works
- I help you clarify what matters and what doesn’t.
- Structure your emails, promotions, and releases so they run smoothly
- Reduce last-minute scrambling
- Focus your efforts on what actually increases revenue
- Give you a plan instead of guesswork
4. Strengthen Your Story & Brand
- I help you tell the story of your winery in a way that connects.
- Clearly show what makes your winery different
- Communicate your story in ways that build loyalty
- Use messaging that supports sales, not just awareness
- Present your winery consistently across emails, social, and events
5. Influencer & Collaborative Marketing for Wineries
- Expand Your Winery’s Reach through curated wine reviews, winery features, and short-form video content shared with an engaged audience of wine and travel enthusiasts.
- Authentic Storytelling That Builds Awareness by highlighting your wines, tasting experience, and brand in a way that feels trusted and organic.
- Strategic, Not One-Off, Collaborations designed to support broader marketing goals such as tasting room traffic, seasonal launches, or wine club growth.
- Download my social media kit here.
Not sure where to start?
I offer a low-commitment discovery session to identify opportunities before any long-term engagement. Fill out the contact form below or send me an email to in**@********lk.com.
Did You Know?
- People are three times more likely to make a purchase from an email than from social media.
- 60% of consumers report making a purchase after receiving a promotional email.
- Personalized and targeted campaigns significantly boost engagement and conversions.
- Regular communication keeps your winery top of mind and drives repeat sales.
Pick the Package That Fits Your Winery
Winery Snapshot – Quick Insights, Low Risk
A one-time audit of your winery’s sales, wine club, and marketing systems.
Get a clear picture of what’s working, what’s not, and where your biggest growth opportunities are — without adding more to your plate.
What you get:
- Audit of your wine club, tasting room, and online sales
- Review of emails, promotions, and customer touchpoints
- Simple, actionable recommendations to boost sales and membership
See exactly where your winery can grow — fast.
Winery Growth Accelerator – Focused Results, Fast
A short-term program to bring more visitors, wine club members, and sales.
Launch campaigns, build repeatable systems, and create measurable momentum for your winery.
What you get:
- Setup and guidance for emails, promotions, and tasting room campaigns
- Strategy for wine releases, events, or seasonal promotions
- Tracking and reporting so you know what’s working and what to tweak
Turn visitors into members and buyers — fast and measurable.
Winery Growth Partner – Steady Growth & Less Stress
Ongoing support to grow sales, wine club membership, and customer loyalty year-round.
Build predictable systems, launch campaigns that work, and get guidance to keep your winery thriving — without extra stress.
What you get
- Strategy and campaign planning for email, events, releases, and promotions
- Systems for member acquisition, retention, and upselling
- Brand and storytelling guidance to strengthen loyalty
- Optional hands-on execution support for key campaigns
Grow your winery steadily while focusing on what you love — making wine.
Why Work With Me?
I don’t just market wineries—I build long-term value.
With 27 years leading high-performing marketing programs and over two decades managing recurring, relationship-driven revenue models, I bring a rare combination of strategic vision and hands-on execution. My career has been built around one core outcome: attracting the right customers, deepening their connection, and increasing lifetime value over time.
You craft incredible wines — I help you grow your winery, without adding stress or busywork. Here’s why wineries choose to work with me:
- Focus on What You Love – You spend time making wine; I make marketing simpler, smarter, and stress-free.
- Results-Focused Approach – Every campaign, email, and strategy is designed to increase wine club membership, direct sales, and tasting room traffic.
- Systems That Work – I create repeatable marketing structures that keep producing results long after the first campaign.
- Clarity & Confidence – You’ll know what’s working, what to focus on, and how to make decisions without guesswork.
- Storytelling That Connects – I help showcase your wines, experiences, and brand so customers remember and return.
- Hands-On Support – I can guide your team, design campaigns, and provide execution support where needed.
This Is a Great Fit If:
- You’re a boutique or mid-sized winery focused on DTC growth
- You value storytelling as much as sales
- You want strategic guidance—not just posting for the sake of posting
Let’s Grow Your Winery!
Not sure where to start?
I offer a low-commitment discovery session to identify opportunities before any long-term engagement.
