Where Storytelling, Strategy, Wine & Travel Meet
When I turned 50, I asked a question that quietly sits with so many of us:
What’s next?
My daughter had grown up, gotten married, and made me a proud grandma to two sweet boys. Life was full — and also shifting. The season of carpools and constant motion had softened into something quieter. There was space again. And with that space came clarity.
What I didn’t do was start over.
I returned to what I already knew — and did well.
A Life Built on Story, Strategy, and Connection
For nearly three decades, I’ve led marketing for relationship-driven businesses — building audiences, growing recurring revenue, and turning casual interest into long-term loyalty. I’ve managed complex portfolios, big targets, and high expectations — all while staying grounded in one truth:
People don’t just buy products. They connect to stories, experiences, and trust.
Outside of work, those same principles shaped my personal life. I dusted off my camera. I said yes to dinners with friends. I planned trips — not just itineraries, but experiences. Long weekends exploring wine regions. Girls’ trips that mixed discovery, laughter, and really good bottles. Travel that felt intentional, joyful, and human.
That intersection — story + experience + strategy — became the foundation for everything that followed.
Why Wine & Travel?
Wine and travel are both about discovery.
They invite us to slow down, pay attention, and connect — to places, to people, to moments. They’re also deeply personal and incredibly powerful when marketed well.
Through My Wine Walk, I began sharing:
- Real-world travel tips and itineraries
- Approachable wine education
- Stories that make destinations and wineries feel inviting — not intimidating
What started as a passion project quickly became something more:
A platform rooted in authentic storytelling, supported by strategic thinking, and trusted by an engaged audience.
Today, My Wine Walk serves two audiences — and bridges them.
For Readers & Travelers
This is a place for:
- Smart, budget-conscious travel ideas
- Wine education without pretension
- Inspiration for midlife women ready to say yes to new adventures
For Wineries & Brands
I work as a strategic marketing partner for wineries looking to:
- Increase tasting room traffic
- Grow wine club membership and retention
- Clarify their brand story
- Build meaningful, long-term customer relationships
I don’t just create content — I build marketing systems that support growth.
With 27+ years of experience, an MBA, and advanced training in growth marketing and AI, I bring structure, insight, and execution — while honoring the soul of each winery I work with.
Work With Me
Learn how I help wineries grow tasting room traffic, wine club membership, and long-term brand value.
What Makes My Approach Different
- I understand loyalty-based businesses.
Wine clubs aren’t transactions — they’re relationships. I’ve spent decades optimizing those journeys. - I lead with strategy, then execute.
Every post, campaign, and collaboration ties back to real business goals. - I balance data with emotion.
Metrics matter. But resonance is what converts. - I speak both languages.
I understand wineries and the consumers who love them.
Work With Me
Learn how I help wineries grow tasting room traffic, wine club membership, and long-term brand value.
This Is Your Invitation
If you’re here to plan your next trip, discover a new wine, or feel inspired to savor this season of life — welcome.
If you’re a winery looking for thoughtful, strategic marketing that respects your craft and supports real growth — I’d love to connect.
Because whether it’s a destination, a bottle, or a brand —
the best journeys are the ones we walk with intention.
🍷
Hilary
Founder, My Wine Walk
